Hypatia Research Press releases:
Hypatia Research Group Announces “Leveraging Social Channels for Customer Service & Support”--17.8% of Executives Cite Greater than 5% Return on Investment
May 15, 2011 – BOSTON, MA – Industry analyst and market research firm Hypatia Research Group announces a new primary research study entitled “Leveraging Social Channels for Customer Service & Support“which details current trends, organizational challenges, and business
case justification. Over 526 respondents with direct accountability for
selection or use of social analytics software and services were utilized for this primary research.
Hypatia Research
Group Announces “Enterprise Governance, Risk & Compliance: Why Management
Consultancies Should Provide a Holistic Approach”
April
30, 2012--GalaxyTM Evaluations Illustrate Consultancies That ‘Walk the
Walk’--Industry analyst and market research firm Hypatia Research today
announces a new primary research study entitled “Enterprise Governance, Risk &
Compliance: Why Management Consultancies Should Provide a Holistic Approach”
detailing current trends, organizational challenges, and business case
justification.
Feb 13, 2012
Strategic Alliance Expands Research Coverage on Front to Back-office Software Technologies
Jan 18, 2012
UK Policy Management Software Company Metacompliance ranks first place for the Data Access & Security category among the Global Governance Risk and Compliance Vendors evaluated by Independent US industry analyst firm Hypatia Research.
Nov 07, 2011
The report “The Coming Convergence of Enterprise GRC: Benchmarks & Vendors Galaxy Ranking” defines DynaFlow as one of the leading GRC Vendors based on Completeness of Vision, and Ability to Execute.
Hypatia Research Announces “Enterprise Governance, Risk & Compliance: Software Selection Guide"
October 1, 2011
Vendor Drill-Down Provides 16 Evaluation Points to Consider
Aug 03, 2011
75% of Practitioners Cite eGRC and IT GRC as Important
Hypatia Research Publishes “Benchmarking Social Community Investments: Best Practices for ROI“
May 04, 2011
19% of Companies Expect Social Initiatives to Increase Sales
Hypatia Research Announces Hypatia Go2MarketTM Service
Apr 04, 2011
Provides Companies with Cost-effective Access to Primary Customer & Market Intelligence Research
Mar 23, 2011
Maturity Models, Benchmarks & Best Practices Study Reveals Only 8% of Companies Reach Top Maturity Level
Jan 06, 2011
How Leaders Effectively Measure Business Performance
May 25, 2010
"Agora" The Story of Hypatia Makes it to the Big Screen!
Sep 17, 2009
American Recovery & Reinvestment Act and Electronic Health Records Research Evaluates Government Funding Processes, Healthcare Technology Vendors & Service Providers
Jul 16, 2009
SAVE THE DATE: Tuesday, July 21st 2009 2:00 p.m. Eastern - 11:00 a.m. Pacific
Jun 22, 2009
Vendors evaluated include: Axciom, D&B, Experian, IMS Health, IRI, and Nielson/Claritas. For information on purchasing or licensing the report, contact mailto:ZGR@HypatiaResearch.com.
Apr 13, 2009
Hypatia LLC's next research study will benchmark the current state of the market, & identify best practices & performance metrics used by successful companies to improve performance and/or profitability via EFM and Customer Insight initiatives.
Feb 01, 2009
BOSTON, MA – – Hypatia Research, LLC released a new study entitled “Business Intelligence: Connectivity Options & Evaluation Criteria” outlining best practices and selection criteria for SaaS-based business intelligence solutions.
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Home > Vendor Selection Guides > Leveraging Content to Increase Customer Engagement: Best Practices, Benchmarks & Vendor Galaxy Evaluations
Leveraging Content to Increase Customer Engagement: Best Practices, Benchmarks & Vendor Galaxy Evaluations
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Item Number: LevContEng
Manufacturer: 40 pages / 3 case studies / charts / figures / tables / Galaxy Rankings
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Hypatia Research categorizes customer-facing content as
encompassing all types of digital interaction channels, online content or digital assets utilized
for sales and marketing, customer service & support, branding, product information,
public relations, social community, and/or webcast business initiatives with
the goal of engaging or influencing behaviors of both known or unknown potential customers.
Digital
content management is not a new technology. But as the types of content
and distribution channels have multiplied, so have the challenges
involved in digital content and asset management. Organizations are
pushing out ever larger quantities of marketing, sales and customer
support content to their public, and the number and types of publishing
channels, such as wireless devices, RSS, podcasts and video, continue to
proliferate.
Customers,
already suffering from extreme information overload, are receiving more
than 10X messages per hour than just 5 years ago. Getting and keeping
them engaged now requires a team of professionals rather than just one
very overworked marketing specialist!
These
realities are driving the need for companies to streamline the
management and repurposing of all product, service and brand-related
content. In response, vendors are beefing up their solutions with
capabilities that allow organizations to more easily repurpose and
distribute rich media, social media, foreign language support, wireless
access, video, trigger surveys, games, webcasts and more.
Many Customer Content Management (CCM) solutions provide
a wide variety of features, including support for mobile devices,
workflow to handle content creation and distribution, rules engines for
personalization, content analysis tools, and enterprise search tools
that utilize taxonomies for categorization of metadata in order to
locate content more easily.
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Wal-mart, American Express, Coca-Cola, Staples, Best Buy, Harrah’s, Procter & Gamble, Toyota, Hilton International, AOL, IBM and Oracle are among numerous blue-chip companies that believe leveraging business and consumer data is necessary etc...
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