|
Hypatia Research Press releases:
“Do it big, do it right and do it with style.” ― Fred Astaire Boston, MA April 11, 2013
Industry analyst and market research firm Hypatia Research Group announces availability of a new primary research study entitled “Dancing the Big Data Insights Waltz With Accuracy, Agility and Speed”. Leslie Ament, senior vice president, and principal analyst at Hypatia Research Group stated, “Partners waltzing in triple time with four feet require grace and precision.
Mar 25, 2013
Return on Investment from Social Customer Service and Support Initiatives Higher Than Other Business Use Cases.
Hypatia Research Announces "Exploiting Social Intelligence for Customer Service Excellence"
PRLog (Press Release) - Feb. 12, 2013 - Lexington, MA: Industry analyst and market research firm Hypatia Research Group{http://hypatiaresearch.com} announces availability of a new primary research study entitled "Exploiting Social Intelligence for Customer Service & Support Excellence." {http://store.hypatiaresearch.com/ExploitingSocialIntellig...}
Hypatia Research Announces Groundbreaking Market Research Study: “Big Boom in Big Data Analytics: How Top Performers Garner Insights for Greater Efficiency and Competitive Advantage."
PRLog (Press Release) - November 1, 2012 - Lexington, MA--Hypatia Research Group has to date, surveyed over 800 global organizations for this research and will utilize data only from respondents that actually utilize, recommend, influence, and hold budget or veto power over the purchase of big data analytics software, solutions and managed services. Companies interested in receiving an executive summary of this study may complete the survey. Follow this link to compete the survey: https://hypatiaresearch.us.qualtrics.com/ WRQualtricsSurve...
Hypatia Research Group Moderates Social Analytics Panel at IBM Information on Demand Conference - Oct. 23, 2012-Las Vegas, Nevada
The 21st century global information market is comprised of 24-hour news, entertainment and information delivered on billions of intelligent devices. Companies have to be smarter than ever to grow revenue and develop business models that respond to the demand of their clients. They need to firstly understand their audience - their behaviors, personalities, likes and dislikes in order to capture, connect and leverage the valuable information that allows them to anticipate customers' changing preferences and rapidly turn these insights into new offerings.
Participants & Roles:
- Leslie Ament, Vice President Research and Senior Analyst, Hypatia Research: Moderator
- Rod Smith, Fellow and Vice President, Emerging Technologies, IBM
- Deepak Advani, Vice President, Business Analytics, IBM
- Andrew Shelton, Head of Sports and Science, Leicester Tigers,
- Mark Wyllie, CEO Flagship, IBM Partner
Hypatia Research Group Announces "What CMO's Need to Know About Social Analytics & Intelligence Solutions"
Oct 17, 2012 - BOSTON, MA - Industry analyst and market research firm Hypatia Research Group today announces availability of a new primary research study entitled "What CMOs Need to Know About Social Analytics & Intelligence Solutions". Join Hypatia Research Group on November 8, 2012 as we share research highlights from this study courtesy of our host Clarabridge, Inc.
Hypatia Research Announces “Social Analytics & Intelligence: Converting Contextual to Actionable"
Aug 01, 2012 - BOSTON, MA--Industry analyst and market research firm Hypatia Research Group today announces availability of a new primary research study entitled "Social Analytics & Intelligence: Converting Contextual to Actionable." Featuring the unique Hypatia GalaxyTM Evaluation, in which 24 software vendors are evaluated by 12 criteria, this report showcase current trends, organizational challenges, best practices, and return on investment metrics utilized by top performing organizations via 50+ pages, 21 tables or figures and several case studies that focus on business return on investment.
Hypatia Research Group Announces “Enterprise Governance, Risk & Compliance: Why Management Consultancies Should Provide a Holistic Approach”
April 30, 2012--GalaxyTM Evaluations Illustrate Consultancies That ‘Walk the Walk’--Industry analyst and market research firm Hypatia Research today announces a new primary research study entitled “Enterprise Governance, Risk & Compliance: Why Management Consultancies Should Provide a Holistic Approach” detailing current trends, organizational challenges, and business case justification.
Jan 18, 2012
UK Policy Management Software Company Metacompliance ranks first place for the Data Access & Security category among the Global Governance Risk and Compliance Vendors evaluated by Independent US industry analyst firm Hypatia Research.
Nov 07, 2011
The report “The Coming Convergence of Enterprise GRC: Benchmarks & Vendors Galaxy Ranking” defines DynaFlow as one of the leading GRC Vendors based on Completeness of Vision, and Ability to Execute.
Hypatia Research Announces “Enterprise Governance, Risk & Compliance: Software Selection Guide"
October 1, 2011
Vendor Drill-Down Provides 16 Evaluation Points to Consider
Aug 03, 2011 75% of Practitioners Cite eGRC and IT GRC as Important
Hypatia Research Publishes “Benchmarking Social Community Investments: Best Practices for ROI“
May 04, 2011
19% of Companies Expect Social Initiatives to Increase Sales
Hypatia Research Announces Hypatia Go2MarketTM Service
Apr 04, 2011
Provides Companies with Cost-effective Access to Primary Customer & Market Intelligence Research
Mar 23, 2011
Maturity Models, Benchmarks & Best Practices Study Reveals Only 8% of Companies Reach Top Maturity Level
Jan 06, 2011
How Leaders Effectively Measure Business Performance
May 25, 2010
"Agora" The Story of Hypatia Makes it to the Big Screen!
Sep 17, 2009
American Recovery & Reinvestment Act and Electronic Health Records Research Evaluates Government Funding Processes, Healthcare Technology Vendors & Service Providers
Jul 16, 2009
SAVE THE DATE: Tuesday, July 21st 2009 2:00 p.m. Eastern - 11:00 a.m. Pacific
Jun 22, 2009
Vendors evaluated include: Axciom, D&B, Experian, IMS Health, IRI, and Nielson/Claritas. For information on purchasing or licensing the report, contact mailto:ZGR@HypatiaResearch.com.
Apr 13, 2009
Hypatia LLC's next research study will benchmark the current state of the market, & identify best practices & performance metrics used by successful companies to improve performance and/or profitability via EFM and Customer Insight initiatives.
Feb 01, 2009
BOSTON, MA – – Hypatia Research, LLC released a new study entitled “Business Intelligence: Connectivity Options & Evaluation Criteria” outlining best practices and selection criteria for SaaS-based business intelligence solutions.
|
Home > Vendor Selection Guides > Best Practices, Benchmarks & Vendor Galaxy Evaluations: Leveraging Content to Increase Customer Engagement:
Best Practices, Benchmarks & Vendor Galaxy Evaluations: Leveraging Content to Increase Customer Engagement:
|
|
|
Item Number: LevContEng
Manufacturer: 40 pages / 3 case studies / charts / figures / tables / Galaxy Rankings
|
Hypatia Research categorizes customer-facing content as
encompassing all types of digital interaction channels, online content or digital assets utilized
for sales and marketing, customer service & support, branding, product information,
public relations, social community, and/or webcast business initiatives with
the goal of engaging or influencing behaviors of both known or unknown potential customers.
Digital
content management is not a new technology. But as the types of content
and distribution channels have multiplied, so have the challenges
involved in digital content and asset management. Organizations are
pushing out ever larger quantities of marketing, sales and customer
support content to their public, and the number and types of publishing
channels, such as wireless devices, RSS, podcasts and video, continue to
proliferate.
Customers,
already suffering from extreme information overload, are receiving more
than 10X messages per hour than just 5 years ago. Getting and keeping
them engaged now requires a team of professionals rather than just one
very overworked marketing specialist!
These
realities are driving the need for companies to streamline the
management and repurposing of all product, service and brand-related
content. In response, vendors are beefing up their solutions with
capabilities that allow organizations to more easily repurpose and
distribute rich media, social media, foreign language support, wireless
access, video, trigger surveys, games, webcasts and more.
Many Customer Content Management (CCM) solutions provide
a wide variety of features, including support for mobile devices,
workflow to handle content creation and distribution, rules engines for
personalization, content analysis tools, and enterprise search tools
that utilize taxonomies for categorization of metadata in order to
locate content more easily.
|
Hypatia Research, LLC categorizes enterprise social media technology as an integrated suite of social media software tools or an online platform architecture designed to facilitate communication with groups, communities and/or individuals etc...
|
More than 85% of survey respondents plan to invest in Customer Data Management solutions within the next 24 months. Fueled by the need to create a more effective operational foundation for data analysis and decision-support, senior business executives...
|
Wal-mart, American Express, Coca-Cola, Staples, Best Buy, Harrah’s, Procter & Gamble, Toyota, Hilton International, AOL, IBM and Oracle are among numerous blue-chip companies that believe leveraging business and consumer data is necessary etc...
|
Hypatia Research defines social analytics and intelligence technologies as enabling the monitoring, filtering, categorization, sentiment and trend analysis, text analysis; correlation discovery and root cause analysis of all types of unstructured content.
|
We expect that most enterprises will begin their use of Social Analytics & Intelligence tools in the customer service, brand and marketing communications and competitive intelligence functions initially, before expanding to other business areas. Not surpr
|
Organizations that adopt social tools, combined with best practices for rules-based business process workflows are empowered to utilize their social channels as decision support and customer engagement for value creation.
|
Typically, significant geographic differences are found in accountability for technology return on investment. However, social analytics and intelligence tools are at a nascent state of development—thus regional differences in accountability were found t
|
Organizations that adopt social tools, combined with best practices for rules-based business process workflows are empowered to utilize their social channels as decision support and customer engagement for value creation.
|
Hypatia Research, LLC defines customer content management (CCM) as an integrated suite of content management and customer engagement technologies designed to maximize the value of content created to influence customer behavior.
|
Hypatia Research, LLC defines customer content management (CCM) as an integrated suite of content management and customer engagement technologies designed to maximize the value of content created to influence customer behavior.
|
Big Boom in Big Data Analysis we surveyed over 400 Fortune 500 companies and found how analysis of Big Data impacts customer management best practices. Business executives services reported double-digit return on investment that is tangible and real.
| |
|
|